Decoding GSM: How Grams per Square Meter Impacts Towel Quality

When it comes to buying the perfect towels, there is more to it than meets the eye. One key element that often goes missing from the checklist is the GSM also known as Grams per Square meter. It calculates the weight and density of the towel. Understanding its significance can ease your towel-buying experience. In this blog, we will be decoding GSM and how Grams per Square Meter impact towel quality. 

What is GSM?

As discussed above, it stands for grams per square meter, and it refers to the weight of the towel. Most importantly, it tells us how thick and soft a towel is. The higher the GSM, the denser the towel. On the contrary, a lower GSM means that the towel is lightweight. For example, in cotton towels, the average range for GSM is between 300 and 900 GSM. 300-400 GSM indicates that the towel is lighter and